Privacy

1. Introduction

Welcome to Echo Bloom. This Privacy Policy describes how Echo Bloom ("we", "us", or "our") collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase from Echo Bloom or otherwise communicate with us (collectively, the "Services").

For the purposes of this policy, "personal information" means any information that can be used to identify you, such as your name, address, or email.

Our store is powered by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. They store your data on a secure server behind a firewall. This policy should be read in conjunction with Shopify's own Privacy Policy.

By using any of our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

2. Personal Information We Collect

We collect personal information from various sources to provide and improve our Services.

a) Information You Provide Directly to Us:

  • Contact & Identity Information: Includes your name, billing address, shipping address, email address, and phone number.

  • Account Information: If you create an account, this includes your username, password, and security questions.

  • Financial Information: When you make a purchase, we collect payment information such as credit card details, which are processed securely by our payment gateway providers (e.g., Shopify Payments, PayPal). We do not store your full credit card number on our servers.

  • Transaction Information: Details about the products you view, add to your cart, purchase, exchange, or return.

  • Communications: Any information you provide when you contact our customer support, participate in a survey, or otherwise communicate with us.

b) Information We Collect Automatically:

  • Device Information: When you access our Site, we automatically collect information about your device, including your IP address, browser type, operating system, time zone, and information about cookies installed on your device.

  • Usage Information: We collect information about how you interact with our Site, such as the pages you visit, the links you click, the products you view, how much time you spend on pages, and the date and time of your visit. We collect this information using technologies like:

    • Cookies: Small data files stored on your device. For more information, see Section 5 below.

    • Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, and internet service provider.

    • Web Beacons & Pixels: Electronic files used to record information about how you browse the Site.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

  • Providing Products and Services: To process your orders, manage payments, arrange for shipping, handle returns and exchanges, maintain your account, and fulfill our contractual obligations to you.

  • Marketing and Advertising: To send you promotional communications via email, SMS, or postal mail if you have opted-in. We also use your information to show you targeted advertisements for products and services that may interest you on our Site and other websites.

  • Improving Our Services: To analyze how our customers use the Services, to improve our Site's functionality, to personalize your shopping experience, and to develop new products and features.

  • Security and Fraud Prevention: To protect our Site, services, and customers from fraud, illegal activity, or security breaches. This includes verifying your identity and securing your account.

  • Communicating with You: To provide you with customer support, respond to your inquiries, send you notifications about your account or orders, and maintain our business relationship.

  • Legal Compliance: To comply with applicable laws, regulations, subpoenas, search warrants, or other lawful requests for information we receive, and to protect our legal rights.

4. How We Disclose Personal Information

We do not sell your personal information. We may share it with third parties in the following circumstances:

  • With Shopify: Our store is hosted on Shopify Inc. We share your information with them to provide the Services. Shopify may use this data to improve its own platform and services.

  • With Service Providers: We share information with vendors who perform services on our behalf, such as:

    • Payment processors (e.g., Shopify Payments, PayPal)

    • Shipping and fulfillment partners (e.g., DHL, FedEx)

    • IT and cloud hosting providers

    • Customer support management tools

  • With Marketing, Advertising, and Analytics Partners: We may share device and usage information with partners like Google Analytics or Meta (Facebook/Instagram) to help us analyze site traffic and to serve you targeted ads. These partners will use your information in accordance with their own privacy policies.

  • With Your Consent: We may disclose your information to other third parties when you have specifically consented or directed us to do so.

  • In Connection with a Business Transaction: In the event of a merger, acquisition, bankruptcy, or other sale of all or a portion of our assets, your personal information may be transferred to the successor entity.

  • For Legal Reasons: To comply with a legal obligation, protect our rights or the safety of the public, or to enforce our Terms of Service.

5. Cookies and Tracking Technologies

Our Site uses cookies to enhance your Browse experience. Cookies are small files placed on your computer's hard drive that help us analyze web traffic and remember your preferences.

We use the following types of cookies:

  • Strictly Necessary Cookies: Essential for you to browse the website and use its features, such as adding items to your cart and accessing secure areas.

  • Performance and Analytics Cookies: Collect information about how you use our Site, like which pages you visited and which links you clicked on. This information is aggregated and anonymized and helps us improve our website's performance.

  • Functionality Cookies: Allow our Site to remember choices you have made in the past (like your language preference or region) to provide a more personalized experience.

  • Advertising and Targeting Cookies: Track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad.

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Right to Access: You may have the right to request a copy of the personal information we hold about you.

  • Right to Correction: You have the right to request that we correct any inaccurate personal information.

  • Right to Deletion: You may have the right to request that we delete your personal information, subject to certain exceptions.

  • Right to Portability: You may have the right to receive your personal information in a structured, commonly used format.

  • Opt-out of Marketing Communications: You can opt-out of receiving promotional emails from us at any time by clicking the "unsubscribe" link in the email. We may still send you non-promotional emails related to your account or orders.

To exercise any of these rights, please contact us using the details provided in Section 12. We will need to verify your identity before processing your request.

7. International Data Transfers

Your personal information may be transferred to, stored, and processed in a country other than your own, including the United States and Canada where Shopify's servers are located. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses to ensure an adequate level of data protection.

8. Data Security and Retention

We implement reasonable security measures to protect your personal information from loss, theft, misuse, and unauthorized access. However, no electronic transmission or storage is 100% secure, and we cannot guarantee "perfect security."

We retain your personal information for as long as necessary to provide you with the Services, maintain your account, comply with our legal obligations, resolve disputes, and enforce our policies.

9. Children's Data

The Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request its deletion.

10. Third-Party Websites

Our Site may contain links to other websites not operated or controlled by us. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party site you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page and update the "Last Updated" date.

12. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your rights, please contact us at:

  • Email: [devilofmyworld106@gmail.com]

  • Mailing Address:

    • Echo Bloom

    • House no 236/5 tip housing society , Haripur

    • Haripur, 22630

    • Pakistan